We researched over 10,000 negative online reviews.
81% of guests hope to receive a response. Only 39% receive one.
A well-received response that converts a guest is determined by 4 factors:
1. The speed of response time. We respond in 24 hours.
2. The quality of the response. We are experienced reputation managers.
3. How genuine the response is perceived. We are marketers who write emotionally compensatory responses.
4. AI responses vs. Human-generated responses. Don’t “chat-bot” your guests with canned replies. They can tell.
The likelihood to recommend if all 4 are satisfied, changes from 2.9 to 7.8!